Leeds Sign Boost As Official Partner
Leeds based brand Boost Drinks has become the Official Energy Drinks Partner of Leeds United for the 2021/22 season.
The partnership will see the brand promoted throughout Elland Road and the Thorp Arch Training Ground, as well as on LED advertisement boards around the pitch and advertising on the big screen and billboards outside of the ground.
The new agreement will involve a ‘range of other initiatives’, including fan and player activations with Boost appearing on Leeds United digital content.
“Leeds United are a huge Premier League club with a global fanbase, including some of the most passionate supporters in the industry,” said Simon Gray, Founder and CEO, Boost Drinks.
“We recognise that we share a similar value set with Leeds United, we are both brave and ambitious challenger brands and are enjoying strong achievements. It’s an honour to be able to associate ourselves with such a prestigious club steeped in history.
“The Boost brand and our portfolio have gone from strength-to-strength with us celebrating our 20th Anniversary this year. We are confident that our work with the club will help further increase our brand awareness, as well as provide the national and international fanbase of this brilliant club with some unique opportunities to get involved in throughout the coming months.”
Paul Bell, Executive Director, Leeds United, added: “We are delighted to announce our new partnership with Boost Drinks at the start of another exciting season in the Premier League. Boost is a strong challenger brand within its sector and shares similar values to the Club and we are looking forward to working with and supporting Boost on the next phase of it’s brand growth both in the UK and Internationally. The club are looking forward to welcoming supporters back to Elland Road after a challenging 18 months away and we’re thrilled they’ll now be able to purchase Boost Drinks around the stadium on matchdays.
Meanwhile, another Official Leeds Sponsor, Hisense, and The Leeds United Supporters’ Trust have revealed a new mural (pictured above) outside Elland Road.
The ‘United at Home’ mural is a welcome back to the ground for the first home game of the season, with fans returning to the stadium in full capacity for the first time since March 2020.
Hisense became an Official Partner of the club in November 2020, taking on sponsorship of the Jack Charlton East Stand as well as a number of other commercial rights in a United at Home campaign.
