Leeds United and Adidas pen multi-year kit deal extension
Leeds United and Adidas have come to terms on a multi-year extension of the club’s kit supplier partnership.
The Championship club first teamed up with the German sportswear giant in 2020, in a deal that saw the brand replace Kappa.
The renewal comes after Leeds’ 2024/25 away kit launch generated record sales, with 15,000 shirts sold within 24 hours of its release.
Adidas’ roster of English football club partnerships includes Manchester United, Arsenal, Newcastle United, Aston Villa, Fulham, Leicester City, and Nottingham Forest.
Last week, it was reported that Liverpool had agreed a deal for the brand to replace Nike as the club’s supplier from the 2025/26 season, in an agreement believed to be worth between £60m and £65m a year that runs until 2030.
Currently placed 3rd in the Championship, Leeds are eyeing promotion back to the Premier League, where they most recent played between 2020 and 2023.
Earlier this year, the Whites struck a partnership with Red Bull that saw the energy drinks brand become their main shirt sponsor, as well as aquiring a minority stake in the Yorkshire club.
“Leeds United is a club with a rich history, and a passionate fan base, and we are proud to be a part of their journey,” said Christopher Walsh, Vice President of Brand at Adidas.
“We look forward to creating more iconic kits and apparel that excites and energises fans both in the UK and around the world.”
Morrie Eisenberg, Chief Operating Officer at Leeds United, added, “Everyone at the club is incredibly excited that we have extended our partnership with Adidas.
“We have built such a strong relationship over the last few seasons, and it is great that we can now continue collaborating with the fantastic team at adidas.
“The brand is one of the most recognisable names in sport, and we have really enjoyed working alongside them on not only kit designs and launches but also limited-edition ranges such as Originals and the recently released Spezials range.”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
