Leeds United Confirms Major Extension

13 Oct 2023 | Ollie Burke
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EFL Championship club Leeds United has extended its partnership with Eleven Sports Media.


Under terms of the extension, Eleven Sports Media will become the back of training wear partner for Leeds United Women and continue its commitment to supporting local businesses in Leeds and West Yorkshire.

Eleven Sports Media is a creator of community-based local business partner programmes for sports teams across the Premier League, EFL and SPFL in the UK.

The Leeds United Community Partner Programme has been created by Eleven to help local businesses connect with Leeds United, on men’s first-team matchdays at Elland Road and beyond through engaging social media content throughout the season.

Community Partners will be featured on Crowd-Facing LED, mid-tier LED, and Eleven’s StadiumTV and StatTV matchday fan engagement platforms inside Elland Road, as well as benefitting from Eleven’s tailored marketing and activation support.

Matt Cairns, Founder and Chief Executive Officer of Eleven Sports Media, said, “We are delighted to extend our longstanding relationship with Leeds United.

“Eleven have proven success with supporting the local business community of Leeds, as well as heightening the matchday experience through our StadiumTV and StatTV platforms.

“We strive to provide Leeds United fans with the best possible content experience, constantly innovating our technology to showcase the most engaging and relevant content each Elland Road matchday.

“Our association with Leeds United Women elevates our partnership to the next level.”

Paul Bell, Executive Director at Leeds United, added, “Extending our partnership with Eleven Sports Media ensures that we can continue to deliver the best possible matchday content experience for our fans through StatTV and StatZone.

“Eleven sets the standard for sports services with its cutting-edge technology and unwavering support for local businesses.

“We look forward to many more years working together.”             


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