Shorts: Leeds United, Nottingham Panthers, Ella Toone
Leeds United has extended its partnership with AMT, which will continue as the club’s official vehicle solutions partner.
The Leeds-based company has been partnered with the club since 2021, and the renewed agreement will see AMT branding remain visible at Elland Road for the 2025/26 season.
AMT, which provides vehicle acquisition and funding solutions through rent, lease, buy, sell and subscription models, will continue to work with the club on supporter-focused activity during the partnership.
Morrie Eisenberg, Chief Business Officer at Leeds United Football Club, said, “It will be great to continue our well-established partnership with AMT for the 2025/26 campaign.
“We are thrilled to be able to build on our relationship with the entire team at AMT, and we look forward to working with them on unique activations and exclusive offers for our loyal fanbase.”
Leeds United are currently competing in the Premier League after securing promotion from the EFL Championship last season.
Nottingham Panthers have signed a new sponsorship deal with T. J. Parry & Family Funeral Directors.
The partnership will see the company’s logo feature on the Panthers’ shorts for the 2025-26 season. T. J. Parry is a multi award-winning independent funeral directors.
Adam Goodridge, COO, Nottingham Panthers, said, “I’d like to welcome Tim and family. We are looking forward to linking-up with them as sponsorship partners. It’s great to have them on-board with us for 2025-26 and to be working with another fantastic East Midlands-based business.”
Tim Parry, Director, T. J. Parry, said, “As long-term supporters of the Nottingham Panthers, it’s a real privilege for us to be able to join a club that means so much to us as a family and to give something back to the community. We are proud to see our company’s name alongside the Panthers and we look forward to standing behind the players and fans both on and off the ice.”
England and Manchester United midfielder Ella Toone has become the newest celebrity coach on the Couch to 5K app.
Toone is the latest motivational voice to join the free beginner-friendly running plan, which is a partnership between BBC Sport and the government’s Office for Health Improvement and Disparities. The 24-year-old is the first new coach to be added to the app since 2022.
She joins a line-up of existing motivational voices that includes BBC presenter Jo Whiley, comedian Sarah Millican, and former Olympic athletes Michael Johnson, Denise Lewis and Steve Cram.
Ella Toone said, I feel like right now I’m an inspiration to a lot of young girls, so it’s nice to try and help other people start running. For me I do that every day, so they know that I’m not telling them to do something I don’t do.
“There will be a lot of family and friends using my voice. Well, I hope so anyway, for as long as they can listen to me telling them what to do.“
The Women’s Tennis Association (WTA) has appointed Abi Hallworth as Director of Partnerships Communications and PR.
Hallworth has previously worked as PR Lead at Sky Sports and held roles at Adidas across sport and lifestyle communications.
She is also recognised as a Sport Industry Next Gen Leader.
The WTA is currently preparing for its 2025 season, which follows a year of record levels of prize money and continued focus on expanding its global reach, including hosting tournaments across Europe, North America, and Asia.
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