Leeds United team up with Parimatch
Leeds United have announced a new partnership with global entertainment company Parimatch.
The deal sees Parimatch become the club’s official sleeve partner for the men’s first team for the 2025/26 Premier League season.
The sports betting and gaming brand’s logo will feature on the left playing sleeve of the team’s new home and away kits.
As part of the agreement, Parimatch branding will also be displayed at the club’s Elland Road stadium and Thorp Arch training ground, in addition to featuring on the perimeter LED system and media interview backdrops. The two organisations will collaborate on a number of partnership activations and digital campaigns throughout the season.
The announcement follows Leeds United’s promotion to the Premier League for the upcoming 2025/26 season, after spending two years in The Championship.
Morrie Eisenberg, Chief Business Officer at Leeds United, said, “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game.
“We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”
Sergey Portnov, CEO of Parimatch, said, “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26.
“We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.“
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