Leicester City Bags Crisp Extension

Premier League football club Leicester City has announced the renewal of its long-standing partnership with PepsiCo-owned snack brand Walkers which now also includes sponsorship of LCFC Women.

Running throughout the 2022/23 season, the partnership with both the women’s and men’s teams will involve a series of activations and Walkers’ branding being visible on home matchdays at the club’s 32,000-capacity King Power Stadium.

The Walkers crisps are manufactured in Beaumont Leys, less than five miles from the King Power.

It is the first time Walkers has sponsored LCFC Women, that recently kicked off its second successive campaign in the Barclays Women’s Super League.

Fiona Tomlin, Chief Marketing Officer at PepsiCo UK & Ireland, said, “From our logo featuring on Foxes’ shirts to our special Salt and Victory crisps marking that historic Premier League title win, Leicester City has regularly been part of the Walkers story for decades.

“Continuing our partnership with the club and adding to the support of LCFC Women is particularly special for us. It takes PepsiCo’s commitment to supporting its local team and growing the women’s game to the next level, and we can’t wait to see what they go on to achieve.

“With this sponsorship, we’re hoping to inspire even more support for this great city and its footballing legends.”

American multinational food, snack, and beverage corporation PepsiCo, Walkers’ parent company, has made a long-term commitment to women’s football. The company recently announced a partnership with Women in Football to sponsor 45 aspiring female coaches on a Football Association course, to help kickstart football coaching careers for women across the UK.

Harj Hir, Head of Partnerships at Leicester City, added, “It’s an exciting time for women’s football and the growth and success of LCFC Women in recent seasons has been phenomenal.

“We look forward to continuing our work with Walkers as we aim to boost LCFC Women’s profile even further.”