Leicester City Signs Betting Partner

EFL Championship football club Leicester City FC has extended its partnership with sports betting and casino brand Parimatch.

Parimatch will continue as the Foxes’ official betting partner for the 2023/24 season, with branding visible at the team’s 32,000-capacity King Power Stadium and across Leicester’s media channels.

Harj Hir, Head of Partnerships at Leicester City, said, “We’ve enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them.

“We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success.”

Managed by BVGroup, Parimatch integrates sports wagering and casino offerings through its betting platform, operating solely in the UK market.

Filip Pirozenok, Head of Parimatch UK, added, “We are delighted to continue working with Leicester City as their official betting partner.

“Partnering with the club ensures Parimatch can tap into Sky Bet Championship advertising, while allowing us to offer exclusive promotions, competitions and giveaways to our customers.”