Leicester Tigers Secure First Naming Rights Deal For Welford Road

Gallagher Premiership side Leicester Tigers have announced that long-standing partner Mattioli Woods has secured the naming rights to the club’s Welford Road stadium.

The ground will now be named Mattioli Woods Welford Road as part of the deal with the wealth management company, and marks the first time that the club will have sealed an agreement to rename the ground, which has been the side’s home since 1892.

The pair have signed a five-year naming rights deal, expanding their previous partnership, which began in 2016 and included shirt sponsorship.

“Welford Road is an icon of world rugby as the home of Leicester Tigers and a venue that has helped to put Leicester on the sporting map,” said Andrea Pinchon, CEO, Leicester Tigers.

“In these uncertain times, the club has had to look at new ways to provide value for supporters and partners in a way that can generate revenue and ensure that there is a club for fans to come back to.

“Mattioli Woods have been a partner of the club for many years, and whenever contractual rights are involved, we want to ensure that the traditions of the club remain a consideration.

“Having been such a loyal supporter of Tigers, we are extremely proud to unveil the Mattioli Woods Welford Road stadium signifying a partnership steeped in Leicester’s roots. 

“Ian (Mattioli) is a close friend of the club and over the years, we’ve been grateful for his and the company’s support both financially as well as within the community. 

“We understand it is a difficult time for every business at the moment, with sacrifices being made along the way, but the good times will return and I hope that this move symbolises the commitment of two Leicester businesses working through this together.”

Ian Mattioli, CEO, Mattioli Woods, added; “Having been born and bred in Leicester, the Tigers have been a huge part of my life and I consider the club staff, players and supporters a part of the Mattioli Woods family.  

“Tigers have gone through tough times of late, as the majority of clubs have and so I am delighted that we are able to guarantee our support for the next five years. 

“I am also proud the business I started in my garage in Leicester and employs so many local people both in Leicester and around the country, will be linked with this amazing club as Mattioli Woods Welford Road. Supporting our sporting clubs at this time is vital for our community.”

The Leicester Tigers will kick off their 2020/21 Gallagher Premiership campaign at home against Gloucester on 21st November.