Leovegas Signs With Manchester City

Premier League champions Manchester City has announced a new regional partnership with LeoVegas Group, which sees the Swedish mobile gaming and betting company become the club’s official betting partner in Europe and Canada.

The LeoVegas brand will feature across in-stadia assets at both the club’s 55,000-capacity Etihad Stadium and it’s Academy Stadium, in addition to appearing on the men’s first team training kit sleeve for the 2022/23 season.

Through the partnership, LeoVegas and Manchester City will collaborate to create cobranded content with both the men’s and women’s first teams. LeoVegas customers will also be able to benefit from the relationship with City matchday experiences being made available as prizes.

Dina Ahmad, Vice President, Global Partnership Sales, City Football Group, said, “Manchester City are pleased to welcome LeoVegas Group as our newest partner.

“We look forward to working together to bring fans and customers even closer to the club. Additionally, we are excited that this new partnership will also help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world.”

Gustaf Hagman, CEO of LeoVegas Group, added, “LeoVegas Group is proud to be entering into this partnership with Manchester City, and excited to be able to offer our customers unique experiences with the club.

“Manchester City is a colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.”

This is Manchester City’s second regional betting deal in recent months. In July, the club confirmed Asian betting platform 8Xbet as its official betting partner in Asia.

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