Lewes FC Scores ‘history-defining’ Nike Deal
Lewes FC has agreed a three-year partnership with Nike.
The deal, which sees Nike become the football club’s new kit supplier and partner, has been described as a ‘defining moment in Lewes FC’s history.’
From the beginning of the 2023/24, Nike will produce strips for the club’s women’s and men’s first teams, its pathway, as well as merchandise for club owners and supporters in over 40 countries around the world.
Lewes FC has also stated that the new collaboration will ‘see wider benefits to the Lewes community and the growth and development of the game at all levels.’
“Nike is a bold, brave brand, and we are a bold, brave club.“
Stef McLoughlin, Lewes FC Commercial Manager
The club, which is the first and only professional football club to pay its women’s and men’s first team players equal salaries, has described Nike’s ‘values and strong history in women’s football’ as a key driver behind the deal.
Stef McLoughlin, Lewes FC Commercial Manager, said, “Nike is a bold, brave brand, and we are a bold, brave club. In the conversations leading up to this partnership, it was clear that we aligned on our vision for a partnership that was more than just a kit.
“It was about purpose, ambition and democratising football for all. We’re delighted to be taking this step forward with such great partners by our side”.
Sarah Hannah, VP/GM at Nike London, added, “We, at Nike, are incredibly excited to be partnering with Lewes FC for the upcoming season and beyond. The shared values between Nike and Lewes FC involving equality and community are fundamental to our partnership and really show the power of football”.
The multi-year partnership will also see the club working in conjunction with teamwear suppliers, Kitlocker.com, that will take over duties managing our online store.
Ben Dixon, New Business Development Manager at Kitlocker.com, commented, “Kitlocker.com are very excited to be working with Lewes FC and Nike, the club is very progressive and there’s a lot of synergy between all involved parties.
“We’re looking forward to applying the best practices that have seen us become service and apparel leaders across sport in the UK over the last 10 years, as well as unveiling match jerseys we’re sure fans will love.
“We can’t wait to support the club next season, both on and off the pitch.”
Nike replaces Italian sportswear brand Kappa, that provided Lewes FC kits for five years.
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