Lewis Hamilton Lands Global Endorsement Deal

Following his record-breaking win at this year’s British Grand Prix, Lewis Hamilton has been unveiled as a global brand ambassador for CFI.

As part of the agreement, which was negotiated by the agency Sportfive, the online trading broker will make a donation to the seven-time Formula 1 world champion’s charitable foundation, Mission 44.

According to a statement, ‘partnering with Lewis Hamilton and making a commitment to Mission 44 reinforces CFI’s dedication to excellence and innovation in trading’ while the Merecedes driver’s sporting achievements ‘align perfectly with CFI’s mission to provide traders worldwide with unparalleled access to global financial markets, along with the necessary tools and support to excel.’

In signing with CFI, Hamilton joins a sport sponsorship portfolio that includes the likes of AC Milan, the FIBA West Asia Super League and the Jordan Football Association.

Hamilton, who will move from Mercedes to Ferrari in 2025, is one of the highest earning athletes in the world and holds existing agreements with Sony, Tommy Hilfiger, Puma and IWC among others.

“I’m excited to join CFI as their global brand ambassador,” said Hamilton. “This partnership aligns with our shared drive for excellence and innovation. Just as I strive for peak performance in everything I do, I am impressed by CFI’s dedication to provide best-in-class tools and conditions for their clients. Together, we aim to inspire and have a positive impact, and I’m looking forward to empowering their global community.”

Hisham Mansour, Co-founder and Managing Director of CFI, added, “Lewis Hamilton is not just a champion in his field but also a global icon who embodies the values of precision, perseverance, and groundbreaking innovation, as well as a deep commitment to social justice and humanitarian causes. Having him onboard as CFI’s new brand ambassador marks a new and exciting chapter in our journey. With a legacy spanning over 25 years and a reputation marked by innovation and excellence, our partnership with Lewis is a natural fit, united by a commitment to breaking limits and achieving greatness. Lewis being a top figure in sports aligns perfectly with CFI being a leader in its field, making this partnership an ideal collaboration.”