Lexus breaks rally speed records in new campaign
Jamie Murray and Laura Robson have broken two Guinness World Records by completing a 101‑shot rally at 29 mph as part of Lexus’ new ‘Served at Speed’ campaign.
The stunt, safely executed on a runway at Duxford Airfield near Cambridge, has been filmed for broadcast across Sky channels and Lexus and player social media
This initiative run alongside Lexus’s role as Official Automotive Partner of the Lawn Tennis Association (LTA) and Platinum Partner of the ATP Tour, strengthening its UK partnership and visibility during the grass‑court season.
The record‑setting rally stunt and the appointments of Robson and Murray took place during a period of increasing prominence for British tennis. The sport has seen rising investment in its grass‑court events, bolstered by these figures’ influence both on and off court.
As the UK grass‑court season continues, these initiatives have underscored a strategic focus on enhancing Britain’s tennis profile.
These developments have coincided with the recent WTA 500 launch at Queen’s and upcoming ATP tournaments in Birmingham and Roehampton, highlighting a period of renewed momentum and investment in the UK’s elite tennis infrastructure.
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