Lg Signs Up As Icc Global Partner
Electronics brand LG has signed up as a global partner for all cricket events organised by the International Cricket Council until 2015.
The sponsorship contract covers every ICC event from the upcoming ICC World Twenty20, which takes place from 5th to 21st June in England, running all the way to the end of the ICC Cricket World Cup 2015.
Among the benefits LG receives as a global partner of the ICC is the naming rights for the LG ICC Awards, which is now in its sixth year and, in 2009, will be held in Johannesburg on the eve of the ICC Champions Trophy.
The company will also receive significant pitch-side branding at all major ICC events and also a new initiative known as the LG Lead XI, which will take place for the first time at the ICC World Twenty20 2009.
This initiative will afford an opportunity to children between the ages of eight and 12 from India and the host country, England, to lead out all the teams for the national anthems ahead of each match during the event.
The children from India, who have won the opportunity to be part of the tournament, will get the chance to lead out their national side at every one of India’s matches while locally-based children will do the same for the other teams taking part, and they will remain on the field of play, in front of the players, while the anthems are being played.
LG has been associated with the ICC since 2002 through various sponsorship guises.
