Lidl Announced As New Football Grassroots Partner

17 Nov 2015 | tshego

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Lidl and The Football Association (The FA), The Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) have announced that the supermarket will become a lead grassroots partner of all three associations until 2018.

This commitment will provide professional coaching and around 1.5m opportunities for children to play annually, increasing participation amongst home grown talent. In addition to becoming lead skills partner of The FA, Lidl will become official supermarket of the England team. It will also become official supplier for both the FAW and Scottish FA on selected products. As a result of this new partnership, Wales will be launching their first skills programme of this kind.

The partnership kicks off on 17th November 2015, to tie in with England’s friendly against France at Wembley Stadium.

Ryan McDonnell, Lidl UK purchasing director said: “This is a fantastic opportunity for Lidl and one that we are both excited and extremely proud to be a part of. We look forward to building successful partnerships with the English, Scottish & Welsh FA’s in developing, the sport at both national and community levels.”

Martin Glenn, CEO of The FA said: “Lidl have joined us at an exciting time as we focus our efforts on supporting the grassroots movement through better facilities and coaching. The Skills programme is a great opportunity for young people to get involved in the game, hone their talents and have fun.”