Lidl Launches ‘we’re On Your Team’
20 May 2024 | Tom Barwick
Lidl, the official fresh food partner of UEFA Euro 2024, has kick started its sponsorship with a new brand platform, We’re On Your Team.
As part of the campaign, Lidl launched the Lidl Kids Team Programme, a pan-European promotion to recruit children from across Europe to take on the celebrated role of player escort at all UEFA Euro 2024 matches.
Two further campaign films will showcase teamwork on match day with Lidl on the family’s side, mirroring in-game moments with everyday family actions.
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