Limelight Sports Appoints Cto To Lead New Technology Division

LimeLight Sports Group has launched a new division, LimeLight Sports Technologies, and appointed Steve Dews as its new Chief Technology Officer.

The brand new business unit will be tasked with enhancing experiences at the mass participation sport agency’s events, as well as promoting participation at all levels by harnessing data and technology. 

The agency says the appointment of Dews – who previously served as the agency’s Innovation Director – coupled with the launch of the standalone division marks a ‘significant shift’ in its strategy, and will be followed by the unveiling of a number of new ‘technology led’ products and collaborations, which will be announced in the coming few weeks. 

“Whilst as a business LimeLight has always embraced technology, I am very proud to have this opportunity to place digital right at the heart of the Group’s strategy,” said Dews.

“We understand the importance of the individual participant to our industry and to our business and the value that can be harnessed through an engaged relationship with those individuals, creating loyal and supportive communities. With our understanding of data and our track record for technological innovation, we have an opportunity to add significant value to our participants’ lives, at scale, whilst delivering unique creative insight for our clients and partners.” 

Group CEO, Craig Dews added: “The hiatus in live events created by the pandemic over the last 12 months has provided us with a unique opportunity to re-structure and transform our business, ready to capitalise on a future full of exciting potential. Digital technology will be the key driver of our growth in the short, medium and long term.”