Linkedin Connects With Women’s Euro
LinkedIn has been unveiled as a national sponsor of the UEFA Women’s Euro 2022, which will take place in England this summer.
LinkedIn joins existing national sponsors The Lego Group, Pandora and Starling Bank.
LinkedIn will use the partnership to place a spotlight on the game’s female trailblazers who have supported one another on their path to professional success.
LinkedIn’s activations will demonstrate how the platform and its community can support women to achieve their goals, whatever their profession or industry. The company will also look to drive content and conversations around women’s empowerment, leadership, wellbeing and diversity.
Guy-Laurent Epstein, Director of Marketing at UEFA, said, “The addition of this major brand further enhances what is already an extremely strong roster of commercial sponsors associated with the competition.
“This collaboration offers significant opportunities to further promote the competition through their platform and bring it to new audiences. We look forward to working together on what is set to be a record-breaking tournament that further grows the women’s game.”
Ngaire Moyes, Vice President, Communications and Brand, International at LinkedIn, added, “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, and it’s a privilege to support UEFA Women’s Euro 2022 which actively shares and celebrates these values.
“The tournament is set to be a landmark event that will provide professional female footballers with a platform to showcase their remarkable talent and achievements. Off the field, we’re increasingly seeing sports professionals use LinkedIn to share interesting stories and insights into their careers, and we know how powerful they can be to encourage and inspire others.”
Tournament organisers have also launched the ‘Inspired By England 2022’ Instagram channel, which will be the home to all inspiring stories and content from fans, sponsors, partners and community groups.
The UEFA Women’s Euro 2022 will take place from 6th July to 31st July.
Image: Shutterstock
