Lionel Messi Partners With Budweiser In New Three Year Deal
Budweiser has announced a long-term partnership with Barcelona star Lionel Messi.
Celebrating his journey to the pinnacle of global football, the partnership kicks off with a new film, entitled ‘They Say’, which aims to inspire fans never to give up on greatness by highlighting the struggles Messi has overcome in his career.
The film also reveals a new limited-edition Lionel Messi bottle, which Budweiser says celebrates the player’s core values along with an original quote on what it takes to fulfill potential; ‘life is about choices, sacrifices, determination and hard work.’
“I’m excited to partner with Budweiser to share my journey that was based on a determination to be the best player I can be,” said Messi.
“Day after day, year after year, it took sacrifice and hard work to reach my dreams. Hopefully fans around the world will find inspiration in my story to commit to their craft and never give up on greatness, no matter how hard the journey.”
Speaking about the partnership, Steve Arkley, Global VP, Budweiser, said: “Lionel Messi is a true icon and role model of his generation and for generations to come. His dedication and commitment to his craft reflect the same self-belief that has led Budweiser to become the King of Beers.
“We look forward to working together as partners to continue delivering on our ambition, reminding football fans worldwide that greatness is a journey that is worth the effort and determination.”
Lionel Messi is the newest partner for Budweiser joining fellow La Liga stars Sergio Ramos and Marcelo on the brand’s roster. Its football portfolio also includes multi-year partnerships with both La Liga and the Premier League as well as its partnership with the FIFA World Cup, which stretches back over 30 years.
