Lioness Seals Trademark

Lioness Ella Toone has become the first England women’s player to trademark her name with the creation of her own ‘ET7’ brand.

The 24-year-old Manchester United midfielder will also launch a football academy as part of the brand.

Toone has already begun building her own personal brand over the past twelve months with the launch of her own YouTube channel. With over 60,000 subscribers the vlog follows Toone’s everyday life as a footballer.

Now, in collaboration with her management team Fu11Ninety, Toone has made that brand official. ET7, which represents her initials and shirt number, has launched a website with the slogan ‘Dream, Believe, Achieve’.

Toone released a video to announce her brand launch, which sees her visit a new billboard outside of Old Trafford.

According to Forbes, alongside the Ella Toone Academy, the Lioness plans to release her own merchandising range.