Lions and Dove Men+Care team up again

The British & Irish Lions’ tour of Australia has announced Dove Men+Care as its new official personal care product partner.

The agreement with Rugby Australia sees the brand named the ‘official personal care product of choice’ for both The Lions and the Wallabies.

A limited-edition Dove Men+Care British & Irish Lions and Wallabies range is now available for fans, including 72-hour deodorant, 48-hour deodorant and body wash. These products will also feature in players’ dressing rooms throughout the Qatar Airways Lions Men’s Series, Australia 2025.

The deal follows a similar partnership for the last Lions Tour in 2021.

Ben Calveley, Chief Executive Officer of The British & Irish Lions, said, “The Dove Men+Care team were a great partner for the last Tour – helping us activate eye-catching sports campaigns for our fans. And as we head to Australia to take on the Wallabies this summer The British & Irish Lions is excited to see this partnership grow.”

Chris Barron, General Manager, Personal Care, Unilever, added, “Rugby is in our DNA. So we are extremely excited to be partnering with the most formidable touring side in world sport once again.”

Dove Men+Care and the British & Irish Lions will also offer consumers the chance to win a trip to Australia to watch a Lions Test match. Retailer promotions are also set to launch in Tesco in the UK and Ireland, and Coles in Australia.