Lions To Be Dressed By Thomas Pink

23 Mar 2016 | tshego

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Thomas Pink has announced that it has renewed its partnership with the British & Irish Lions 2017 tour to New Zealand.

The British shirt maker will provide the rugby players from the home nations with official formal outfits for the tour including the iconic blazer and tie, as well as the brand’s athletic-fit shirt.

For the 2017 Lions tour retail collection, Thomas Pink will design a full range of formal and casual outfits, which will retail from October 2016.

To mark this, the brand will launch its very own tongue-in-cheek rugby club, captained by one of the all-time Lions’ greats and incorporate consumer events, an online content hub and monthly newsletters.

Jonathan Heilbron, president and CEO, Thomas Pink, said: “We are delighted to be involved with the British & Irish Lions once again. Our last collaboration was a huge success and we take great pride in dressing such outstanding rugby players, while our new casual rugby range will ensure the fans are as stylish as the players. When our Lions’ collection launches in October, fans will also be able to join Thomas Pink’s own rugby club, captained by a Lions’ legend.”

British & Irish Lions chief operating officer Charlie McEwen added: “We are delighted to be continuing our partnership with Thomas Pink. The 2013 squad were superbly dressed as befits the Lions and we have no doubt that the 2017 touring party will be equally well tailored in line with Thomas Pink’s tradition of quality and workmanship.”