Oxford Landing has partnered with The British & Irish Lions as the official wine sponsor for the Lions Men’s Series 2025.
A taste of Australia joins the Lions 🦁🍷
— British & Irish Lions (@lionsofficial) February 16, 2025
Crafted in South Australia’s sun-soaked Riverland vineyards, Oxford Landing is the Official Wine Sponsor of the #Lions2025 Tour.
Get ready for limited edition wines and the chance to win a trip to Australia with Oxford Landing 🔗⬇️
The agreement will see Oxford Landing support the Lions as they travel to Australia for the first time in 12 years.
The tour, held every four years, will feature a series of test matches between the Lions, comprising players from England, Ireland, Scotland, and Wales, and the Australian national team.
The British & Irish Lions last toured Australia in 2013, winning the series 2-1. The upcoming tour is set to include fixtures against Australian club sides before the three-test series against the Wallabies.
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