Lions Land Naming Partner For 2021 Tour Of South Africa
The British & Irish Lions and South Africa Rugby have announced that Castle Lager will be the Official Title Partner of the 2021 Tour of South Africa.
As part of the deal, Castle Lager have sealed ticketing, hospitality and pouring rights in-stadium, as well as kit branding rights and access to players and coaches. The deal also sees a newly created, Castle Lager branded logo which will be used across the Tour Series and its digital and marketing platforms.
“Castle Lager has extensive experience in rugby sponsorship, and we are delighted that they have made such a significant commitment to supporting the Tour,” said Ben Calveley, British & Irish Lions Managing Director.
Jurie Roux, CEO, SA Rugby, added: “This represents a hat-trick for our friends at South African Breweries.
“They have now been the series partner for all three British & Irish Lions tours to South Africa in the professional era: first under the Lion brand in 1997 and now with Castle Lager for the 2009 and 2021 tours.
“It’s a tribute both to their enduring support for South African rugby but also to the appeal of the sport and of a tour by the British & Irish Lions.
“The first two professional series to South Africa were epic events that entranced the rugby nation. I am sure next year’s edition will be the same.”
The Castle Lager Lions Series begins on Saturday 3 July 2021 and will see the Lions and the Springboks meet three times, culminating with the final Test on Saturday 7th August at Emirates Airline Park, the venue for the iconic 1995 Rugby World Cup final.
