Lions Partner With PT Sportsuite To Create ‘virtual Sea Of Red’
The British and Irish Lions have launched an official Lions Fan Zone ahead of this summer’s Tour to South Africa.
In partnership with PT SportSuite, the Lions Fan Zone is a new web engagement platform which will ask supporters to take on a series of Fan Media Challenges, designed to bring to life the passion rugby fans feel for the team despite the Lions’ traditional ‘Sea of Red’ not being in attendance.
Supporters can submit their media for potential publication to the dedicated Lions Fan Wall, and in doing so, put themselves in line to win ‘Sea of Red’ prizes and receive exclusive benefits from the official Lions Rugby Store.
Even those watching at home, with family and friends, or at the local rugby club are encouraged to play a part in creating a ‘virtual’ Sea of Red.
“We are delighted with this latest addition to our digital platforms,” said Shane Whelan, Director of Digital, Marketing and Communications.
“We want as many people to share how they are showing their support for the team and that support will be felt by the players as they take on the world champions in South Africa.
“We look forward to sharing some of these videos with the team and management throughout the Tour.”
Rich Cheary, CEO, PT SportSuite, an Official Partner of the Sport Industry Awards 2021, added: “The spirit and purpose of this new Lions Fan Zone, comes at a unique and defining moment in world sport and digital engagement, with Covid-19 having forced us to re-think the needs of the fan and how to provide a safe, simple and rewarding way for them to engage.
“We’ve partnered with the British & Irish Lions to bring something different and compelling, giving sponsors and supporters across the four nations and of varying demographics an equal opportunity to contribute towards a digital “Sea of Red” before, during and after every match. There is an opportunity to uncover and share some of the untold fan stories that bring to life this unique Lions Tour in an authentic way.”
