Lions Tour converts match ball supplier deal
Gilbert has been confirmed as the official and exclusive match ball supplier for the Qatar Airways British & Irish Lions Men’s Tour to Australia 2025.
The agreement marks the continuation of Gilbert’s supply partnership with Rugby Australia, covering both match balls and player protective wear for the Wallabies.
The British & Irish Lions will play a three-Test series in Australia as part of the 2025 tour, alongside several provincial fixtures.
Gilbert has maintained a long-standing presence in elite international rugby and has recently renewed partnerships with Rugby World Cup 2025, Scottish Rugby, the Welsh Rugby Union, and the United Rugby Championship.
The 2025 Lions Tour will mark another high-profile appearance for Gilbert’s iNNOVO match ball, which is currently used in leading international and domestic competitions.
A commemorative series of licensed balls for the tour, including the pre-tour 1888 Cup match, has been prepared and is expected to go on public sale next month.
British & Irish Lions CEO Ben Calveley, said, “Gilbert have been key part of The British & Irish Lions story and I am delighted that iconic balls will once again be used throughout the Series.
“A Lions Tour is about bringing together the best of the best – and that is true in every area. The very best players and coaches need the best equipment and it is great that, together with Rugby Australia, we both have Gilbert on our side.”
Rugby Australia CEO Phil Waugh, added, “We’re thrilled Gilbert are on board for what’s going to be an absolutely outstanding British & Irish Lions Series down under, with the visitors playing nine matches across six cities over six weeks.
“The Gilbert ball has been at the centre of so many of our sport’s most celebrated moments and it’s only fitting it will be again later this year in Australia.”
Gilbert Rugby Commercial CEO, Richard Gray, commented, “We are delighted to be renewing our successful relationship with The British & Irish Lions and the Wallabies. This represents a ringing endorsement of the Gilbert match ball and the wider brand strength and service we offer to the world’s best players. “We are excited to see the wonderful official match ball in action – Lions tours are always such a wonderful occasion and a fantastic opportunity for us to engage new fans – we are confident rugby fans across the world will enjoy the official ball design.”
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