LIV Golf lands on ITV in UK broadcast deal for 2025

LIV Golf has signed a free-to-air (FTA) UK broadcast rights partnership with commercial network ITV for the 2025 season.

Under the agreement, 41 rounds of live golf across the league’s 14 tournaments will air on the ITVX streaming platform.

The deal takes effect from the second round of the season-opener LIV Golf Riyadh event, with ITV set to provide live coverage of all events throughout the season, including coverage of select tournaments on its linear channels.

ITV will also offer programming content, including a weekly highlights show, which will be available on ITV4.

The UK broadcast rights agreement follows the golf series’ recently announced US partnership with Fox Sports.

Before the league’s 2025 campaign tee’d off yesterday, LIV revealed a new deal with Saudi airline Riyadh Air, which is set to launch later this year.

LIV Golf joins ITV’s expansive sports rights portfolio, which includes England men’s and women’s international football, the FIFA World Cup, the UEFA Euro championships, and Six Nations Rugby.

“Our partnership with ITV represents a major milestone as we strive to bring LIV Golf to every corner of the world,” said Ron Wechsler, SVP of Broadcast Partnerships and Programming Strategy at LIV Golf.

“With a premier sports broadcaster like ITV, we can ensure that more fans than ever will be able to access the excitement of the LIV Golf experience and connect with the world-class players, teams, and stories that make us a truly standalone global sports league.”

Niall Sloane, Director at ITV Sport, added, “This is an exciting time for LIV Golf as we look ahead to the innovative 2025 season.

“This partnership delivers free-to-air coverage for fans in the UK and we are delighted to welcome LIV Golf to ITV Sport.”

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