Live Football Increases Talksport Figures
talkSPORT achieved over 3 million listeners according to industry figures released by RAJAR on Thursday, with the station’s live football commentary on Saturday afternoons providing a 32% increase in listeners from the previous quarter.
Meanwhile its live Sunday afternoon football saw a 4.5% quarter on quarter increase. This quarter saw talkSPORT add FA Cup, England international and Capital One Cup commentaries to its live sport offering for the first time.
The official industry figures cover the fourth quarter of the year from 17th September to 16th December 2012 during which the station broadcast 35 live commentaries of Champions League, England, Barclays Premier League, FA Cup and Capital One Cup matches.
Post match phone-in shows also saw an increase in listeners from the previous quarter with Call Collymore on a Saturday achieving an 19% uplift.
talkSPORT now reaches 2.5million men (81% of the total audience) and 56% of the total audience are ABC1.
Calum Macaulay, talkSPORT managing director, said: ‘This quarter saw more live sport across talkSPORT with some historic FA Cup and Capital One Cup matches broadcast in addition to our exclusive Barclays Premier League commentary. Live commentary is always a draw for our audience and the rise in listeners to these programmes, plus a steady overall figure, shows that more fans are discovering what talkSPORT has to offer.’
‘2013 will be a big year for the station with exciting cup finals, Barclays Premier League matches plus our exclusive commentary of the British and Irish Lions tour to Australia this summer.’
The station’s website talkSPORT.co.uk continued to reach large numbers of readers and listeners with 2 million unique users and 13.8 million page impressions in December.
talkSPORT is an official broadcaster of the Barclays Premier League, the FA Cup, England internationals, the Capital One Cup, Aviva Premiership Rugby and is exclusive UK radio broadcaster of the 2013 British and Irish Lions rugby tour to Australia.
