Livenow Appoints New Head Of Sports

LIVENow has appointed former Bundesliga Head of Audiovisual Rights Peter Leible as its new Head of Sports.

The live streaming platform, owned by Leeds United and ELEVEN owner Andrea Radrizzani, says the appointment will see Leible build a global team and establish LIVENow as a destination for sports content.

He joins directly Bundesliga International where he was responsible for $250 million of media rights sales, having previously spent Singapore after six years heading up Asia for DFL Sports Enterprises, owner and operator of Bundesliga.

Leible also previously served as Managing Director, APAC, for sports marketing firm MP & Silva, which was founded by Radrizzani.

“It’s a great pleasure to be back working with Andrea and we believe there is a huge opportunity for the pay per view model,” said Leible. 

“A lot of rights holders are looking for ways to increase their revenues or to get any coverage at all. We are here to work with those rights holders, help them find an audience and build a global community.”  

“I am fortunate in that there is a lot of content to choose from. Football, rugby, handball, cricket, baseball, tennis, archery, horse racing and more. As LIVENow cements its reputation, this will only grow and expand. I can’t wait to get started.”

Lara Vanjak, Chief Operating Officer at LIVENow added: “We have known Peter a long time and his expertise will establish LIVENow as an exciting player in the sports rights ecosystem. He brings with him a wealth of experience and a strong track record of driving innovation and sustained business growth over three decades in the sports industry. 

“We expect his appointment to have a huge impact on our business, building on the success we’ve seen from Serie B, Serie C and Australia vs India Men’s International Cricket. Not only will he curate an offering that will inspire a global audience but his leadership will support our overall mission: building a world leading marketing and distribution network for pay-per-view live events across sport, music, entertainment, fitness and education verticals.”