Liverpool And Cadbury Partner For Employability Scheme

Liverpool has announced that Cadbury has become its first Official Global Chocolate Partner.

To launch the partnership, Cadbury has gifted 50,000 limited edition champions Dairy Milk bars to Liverpool fans in a bid to thank them for their support during the club’s title-winning campaign.

In line with other Premier League partnerships it has signed in recent months, however, Cadbury will also lend its support to the LFC Foundation’s Virtual Employability Programme – and will raise money for the scheme through sales of its limited edition bars.

In May, the LFC Foundation launched the service in response to the coronavirus pandemic and aims to help people across Liverpool who have been made redundant or are at risk due to the economic impact of the subsequent lockdown.

The scheme provides participants with constructive CV and cover letter support, and mock interview practice in a bid to enhance their employment prospects. Staff from across the Cadbury business will join LFC employees and fan volunteers in providing support for the initiative.

“LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles,” said Matt Scammell, Commercial Director, Liverpool.

“Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.”

Samantha Greenwood, Global Brand Director, Cadbury, added: “We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others. The Virtual Employability Programme will make a huge difference to the people of Liverpool whose jobs and prospects have been impacted by the pandemic. By supporting this, we hope we can do our part to help the economic recovery of the area and the UK as a whole.” 

Launching the campaign, Liverpool legend John Barnes called in to surprise a lifelong Liverpool fan who gives up his time to volunteer with the VEP scheme. As a thank you, Barnes presented the fan with a special Cadbury hamper, including one of the LFC champions bars.