Liverpool Announces New Kit Supplier

Liverpool Football Club has announced that Boston-based apparel company Warrior Sports will become the club’s new official kit supplier from the end of the current season.

The brand replaces adidas who reportedly decided not to extend its six-year, £12m a season, deal.

On Wednesday, Adidas chief executive Herbert Hainer claimed that Liverpool’s price for a kit extension with the German apparel brand was too high, given the poor performance of the club in the Premier League at the time of negotiations.

According to reports from Bloomberg news agency, the new deal with the New Balance Shoe subsidiary is reportedly worth almost £25m a year – double the existing deal, in a six year sponsorship.

In the new partnership, Warrior will create the Liverpool FC home, away and third kits, as well as training attire.

Richard Wright, General Manager for Warrior Sports, said: ‘At Warrior Sports we pride ourselves on high performance and an incredible desire to win. Our Partnership with Liverpool FC, a football institution and recognised brand name across the world, is the perfect fit. Warrior Sports has ventured into football to bring our knowledge of making top level product to a new playing field.’

‘We are not the sort of brand that is going to keep our head down. We are here to shake up the world of football and our Partnership with one of the most successful club teams of all time is just the start.’

Ian Ayre, managing director of Liverpool Football Club, added: ‘Liverpool FC is thrilled to be able to announce this fantastic Partnership with Warrior Sports for the 2012-2013 Barclays Premier League season onwards. This is another landmark deal for Liverpool Football Club and once again shows the value of the Club’s brand globally.’

‘Warrior Sports will bring its own unique brand and ideas to the Partnership, ensuring that they can assist us at the Club both on and off the field of play. Sharing the same focus of domination and winning will be an incredibly important part of this Partnership going forward. As with all our Partnerships we have taken time to form a relationship with the individuals behind this opportunity. I believe that Warrior have some outstanding people we can work closely with to continue to deliver quality products to our fans around the world.’