Liverpool champions sustainability in The Red Way report

22 Apr 2025 | Tom Barwick
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Liverpool FC have published its latest The Red Way report today, celebrating the club’s continued sustainability progress in building a better future for its people, planet and communities.


The Red Way (TRW), which was launched in 2021, is the club’s sustainability strategy, and its third annual season report marks the club’s ongoing journey to becoming a more sustainable organisation.

Aligned to 16 of the 17 United Nations Sustainable Development Goals (SDGs), the strategy outlines the progress made on the club’s long-term commitment to driving positive change through governance, innovation and strategic and collective action.

The 2023/24 season saw TRW recognised with nine major sustainability awards in a 12-month period, including the Environmental Sustainability Award at the FEVO Sport Industry Awards 2024.

Environmental sustainability remains a central focus under the Planet pillar, with 96% of all energy used at club sites coming from renewable or low-carbon sources. During the 2023/24 season the club offset 100% of its football operations emissions, reduced its overall carbon emissions by 12.5% compared to the previous season (2022/23) and achieved a 15% reduction on its 2019/20 baseline.

Significant steps were also taken to reduce emissions from travel, including eliminating 100% of carbon emissions from domestic team flights through investment in Sustainable Aviation Fuel (SAF).

Biodiversity efforts have flourished under the club’s award-winning grounds team with over 1,000 trees and hedges planted. Further initiatives include the installation of honeybee colonies and solitary bee habitats, the club now has 60,000 bees across all its sites.

The legendary Anfield pitch is now fully recyclable and has already been put to good use making benches for the club’s new orchard at the AXA Training Centre.

Under the People pillar, Liverpool continues to champion equality, diversity and inclusion through its Red Together initiative. The club hosted its first ever Iftar event at Anfield, welcoming over 2,800 people to breakfast together during Ramadan. The club also created powerful and engaging content for International Day of Disabled Persons.

The club’s work in its local and global communities continues to expand through the club’s official charity, LFC Foundation. Last season, the Foundation supported more than 127,000 people and delivered an impressive social return of £13.70 for every £1 spent.

Rishi Jain, Director of Impact at Liverpool FC, spoke at the Sport Industry Report 2025 launch event in January.

Rishi Jain, Director of Impact at Liverpool FC, commented, “The Red Way is more than a strategy – it’s a key priority for the club and is embedded into every aspect of the business.

“This is our third annual report and it’s incredible to see the progress that has been made and that we continue to make, thanks to the support from our fans, staff, partners, and communities who help us achieve our ambition to be a truly sustainable football
 club.

“We have set ambitious targets, including achieving net zero by 2040, and we understand that we are on a journey and there is still much more to do. This report is a celebration of how far we’ve come and confirms our commitment to go even further.”


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