liverpool Completes Major Deal In Singapore

Premier League football club Liverpool FC has extended its partnership with Weston Corporation, the club’s official retail partner in Singapore, for a further five years.

Weston Corporation is a football-focused sports retailer currently operating two Liverpool FC-specific stores in addition to branded shop-in-shop locations off and online.  

The store fit at both locations mirrors retail spaces in Liverpool – featuring a Champions Wall, mock-up of the players’ dressing room and a copy of the Shankly Gates.  

Under terms of the extension, Liverpool fans in the region will continue to have access to official club merchandise and the latest Nike jerseys and training kits.

Recent in-store events have included a signing session with Mona Nemmer and her book A Taste of the Liverpool Way, performance from Jamie Webster during the LFC summer tour, and meet and greet with former Liverpool defender Sami Hyypia.

Mike Cox, Senior Vice-President for Merchandising at Liverpool FC, said, “It’s great to continue working with Weston Corporation. We have a growing fanbase in Singapore and working with Weston Corporation we can offer fans exclusive club merchandise on a local level.  

“I’ve been able to see first-hand how passionate our fanbase is here, and as one of the world’s premier shopping destinations it’s an exciting opportunity for the club to continue connecting with supporters in the region.”

Rajbir Chopra, Sales Director at Weston Corporation, added, “Weston Corporation is a key player in the football and sports retail industry in Asia, and we are excited to be offered the opportunity to extend our current retail relationship with Liverpool FC, and the opportunity to bring both official merchandise and the Anfield experience to the fans in Singapore.”

Liverpool headed to Singapore last summer for its pre-season tour, facing Crystal Palace Standard Chartered Singapore Trophy in the lead up to the 2022/23 season. 

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