Liverpool Connects Through New Wi-fi Partnership

Liverpool is set to enhance the Anfield match day experience after signing a new deal with wireless network company Xirrus to offer Wi-Fi to fans around the Barclays Premier League ground. 

The American firm will begin with an initial phase of the deployment covering the two-tier, 12,000-seat Centenary Stand and adjoining corporate facilities, enabling fans to access and share digital content during games. The system should be available to Liverpool fans in time for the club’s Premier League game against West Ham United on Sunday.

Andrew Robinson, head of digital media and technology at Liverpool, said: ‘The added reliability and performance of high capacity Wi-Fi over 3G connections will encourage our fans to use social networks like Twitter and Facebook to share their experiences with fans unable to make it to the game.’ 

‘A massive driver for this new network is that we can gain more insight into our fans than ever before. Sign-in will be via a one-time registration process using an email address and fans will be encouraged to tell us their likes and dislikes. The technology will allow us to find out what devices fans like to connect with the club on so we can invest in digital platforms accordingly. We will also find out more about how fans use the stadium and its facilities so we can adapt these to better serve them.’

By offering Wi-Fi to its fans, the club hopes to encourage fans to share the excitement of the game with its global Liverpool fan base, as well as boost match day experience. 

Robinson added: ‘The experience that we’ve created from day one is something we think fans will get very excited about. We’ll be providing in-match stats, food and drink offers, access to online retail, in-play betting in partnership with Paddy Power and also the ability to engage with a global audience outside of the stadium through social media platforms.’