Liverpool Extends Maxxis Sponsorship
Liverpool FC has signed a three-year sponsorship extension with international tyre brand Maxxis, having originally joined Liverpool in June 2009 as part of a three-year deal.
Under terms of the new agreement, Maxxis will continue to serve as an official sponsor of the Anfield club until 2015.
Maxxis will continue to enjoy a significant brand presence at Liverpool’s 45,000-capacity home ground.
Liverpool FC managing director Ian Ayre said: ‘As with all our partnerships, we have taken time to form a relationship with Maxxis so we can support mutual goals more effectively and provide significant brand visibility. I am delighted to announce the extension today and we look forward to working with Maxxis over the next three seasons.’
Maxxis Tyres Derek McMartin added: ‘It’s fantastic news that we’ve extended our partnership with Liverpool Football Club until 2015. We’ve built a strong relationship with the club and fans over the last three years, and we look forward to expanding our successful partnership over the coming seasons.’
Liverpool FC is currently without a manager after parting ways with club legend Kenny Dalglish following a disappointing season – despite winning the Carling Cup and reaching the final of the FA Cup – that ultimately saw the Merseyside club finish 8th in the Barclays Premier League.
