Liverpool FC Appoints New Marketing Director

Liverpool FC has appointed Markus Breglec as its new marketing director to develop and grow the club globally.

Prior to joining the club, Breglec held a senior position with consumer electronics company, HTC and has over 19 years’ experience devising strategies for globally recognised brands such as Nike, Sony and adidas. He also led the sponsorship strategy for HTC’s partnership with the UEFA Champions League and UEFA Europa League.

The new marketing director will create strategies to drive growth, with fan engagement also part of the new role.

Billy Hogan, managing director and chief commercial officer, Liverpool FC said: “Marketing is a critical element of our commercial success and ultimately grows the club which enables us to support our on pitch ambitions. The primary focus for Markus will be to bring the club closer to our hundreds of millions of fans around the world. He has proven expertise which makes him a leader in his field and we’re delighted that he will be joining us.”

Markus Breglec, marketing director, Liverpool FC, added: “I am very excited to join Liverpool FC and with it the greatest and most deeply connected football family. The Reds are the beating heart in world club football with an unprecedented fan connection, amazing history and great future ahead. I very much look forward to further help grow the club, drive innovation and engage supporters globally.”