Liverpool FC Connects Fans With Skype

Premier League side Liverpool FC have entered into a global partnership with online communications service Skype, bringing fans more innovative ways to engage with each other and the club.

The official account on Skype, LFCofficial, which can be used by fans to interact with each other in group chats during games, will also offer users exclusive content from first-team players and chances to win signed merchandise.

The launch of the partnership was marked by the release of a range of club-themed emoticons which will be available on Skype for fans to use during chats, which include emoticons wearing an LFC scarf with their fingers crossed, thumbs up and covering eyes. The first set will also include mini versions of the manager, Jürgen Klopp, captain Jordan Henderson and teammates Philippe Coutinho and Daniel Sturridge.

Billy Hogan, chief commercial officer, Liverpool FC said: “Skype is one of those essential communication tools that people use to interact with friends and family across the world. Through this partnership we’re enabling Liverpool FC’s global family to interact with the club and we’re delighted to be working together so closely on this great piece of innovation that our fans can enjoy every day.”

Angie Hill, general manager, Skype consumer marketing, commented: “Liverpool FC has some of the most passionate fans in the world, and Skype is excited to introduce new ways for them to come together, wherever they are. Through Skype chats and custom content, we look forward to bringing these fans even closer to the action.”

Liverpool’s Premier League campaign continues on Wednesday when Jürgen Klopp’s side take on Arsenal at Anfield.

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