Liverpool FC Launch First Mobile Store

Liverpool fans will soon be able to buy club merchandise, including the latest kit, through a mobile store for the football club.

The store is, according to media reports, the first mobile store for a football club in the world.

Developed by Snow Valley, the site will stock the club’s entire range of kit and other merchandise.

Snow Valley’s Muse ecommerce platform will host the store, which allows the club to incorporate information from social media sites such as Facebook.

Internet sales manager for Liverpool FC Chris Jennions, said: ‘we could see that they [the fans] were visiting the site with their phones and so it made sense to provide them with a really good mobile-optimised shopping experience’.