Liverpool FC Partners With Malaysia Airlines

10 Oct 2016 | tshego

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Premier League side Liverpool FC has partnered with Malaysia Airlines on a three-year deal.

The partnership covers the 2016/17 to 2018/19 seasons, with the airline becoming the club’s official global airline partner, replacing Indonesian airline Garuda.

Under the partnership, the airline will get benefits including LED and static board brand exposure at each home game at Anfield and exposure on the Liverpool FC website, publications and Facebook page.

Malaysia Airlines will also have co-branding opportunities in merchandising rights and customer engagement such as pitchside access with players and legends.

Billy Hogan, chief commercial officer, Liverpool FC said: “Liverpool and Malaysia have always shared a special passion for football – when we visited Malaysia on our pre-season tour in 2011 and 2015, the reception was incredible.

“The partnership is a reflection of this bond and we are very much looking forward to a bright future working with Malaysia Airlines.”

Peter Bellew, chief executive officer of Malaysia Airlines, said: “We’re delighted to welcome Liverpool FC to the Malaysia Airlines family. Both brands have a long and illustrious history with similar cultures rooted around a sense of family. Liverpool FC is one of the most followed clubs in the world, including around 100 million followers in South East Asia and 40 million in China, our key markets.

“Additionally, Liverpool FC will go a long way in strengthening our brand in the UK, our gateway to Europe.”