Liverpool FC Signs Halewood Wines And Spirits

Liverpool FC has announced a partnership with Halewood Wines and Spirits that will see the Liverpool-based distillery boast a strong brand presence at the English club’s home, Anfield,

Under the terms of the three-and-a-half-year deal Halewood Wines and Spirits – whose brands include Liverpool Gin and Liverpool Vodka – will also benefit from the club’s reach through its digital and social media platforms, as well as the spirit pouring rights for the venue’s hospitality lounges, conference centre and at the Bootroom Sports Café.

“Halewood Wines and Spirits is a proud local, Liverpool brand with a rich sporting heritage which reflects a great synergy with the club,” said Billy Hogan, Liverpool’s managing director. “We look forward to a long and successful relationship with Halewood as they continue to grow their brand internationally from our region.”

Stewart Hainsworth, chief executive of Halewood Wines and Spirits, added: “Halewood has grown up in Liverpool, we’re proud to be here and want to use our growing high quality spirits portfolio, alongside one of the world’s best football teams, to put an even brighter spotlight on the city.”

Halewood Wines and Spirits has also become a match sponsor of the Liverpool Legends vs Real Madrid Legends match, which takes place at Anfield on 25th March.

To mark the new partnership, the club invited ten unsuspecting fans from official supporters clubs on a special gin journey around the city, with Liverpool legends, John Aldridge, Robbie Fowler and Gary McAllister surprising them with special gin cocktails at various stops along the way.

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