Liverpool FC Signs Timing Partner
Liverpool FC has signed a global partnership deal with Holler to become the club’s official timing partner.
The three-year deal will see Holler produce a range of Liverpool FC watches, the first of which is due to launch in late 2016, and will be available to purchase from official club stores as well as the online store and Holler channels.
The range of Liverpool FC watches will sport the club crest and the Liverbird – which is synonymous with the Reds. The collection will incorporate a range of options, including both sports and classic watch styles.
Holler will also benefit from digital and social media support as well as access to first team players and legends in order to promote its range of Liverpool FC watches.
Billy Hogan, chief commercial officer, Liverpool FC said: “It is great to welcome Holler to the LFC Family, we’re delighted we can work together to bring new ways for fans to wear their pride for the club. Holler is an exciting brand and we very much look forward to working together on this partnership.”
Darren McCormick, managing director, DMJ, added: “Holler is very proud to be the official timing partner of one of the most successful football clubs in the United Kingdom. We want to create a watch for the real fans. We want to give the fans a Liverpool FC watch they can wear with pride.”
