Liverpool FC trade up with EC Markets deal
Liverpool FC have signed a multi-year global partnership with online trading broker EC Markets.
The deal sees the forex, indices, equities and commodities broker become an official global partner of the Premier League club. The partnership will provide EC Markets with significant branding opportunities at Anfield, including pitchside LED displays and digital advertising boards.
Through the agreement, EC Markets will aim to engage new audiences in key international markets by leveraging the club’s extensive digital channels and global fanbase.
Ben Latty, Chief Commercial Officer, Liverpool FC, said, “We want partners who share our passion, ambition and commitment to innovation, and are proud to welcome EC Markets to the LFC family. With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets, and we look forward to working together.”
Matthew Smith, CEO and chairman of EC Markets, added, “We are absolutely thrilled to partner with Liverpool FC, a club with a rich history and truly global reach. As we partner with the number one football club in the most prestigious league in the world, we see a reflection of our own ambitions at EC Markets.
“Just as Liverpool FC has earned its place at the top through relentless dedication and success, we too are committed to position EC Markets as a number one leader in the financial markets, known for our innovation, trust and dedication to empowering our clients. We look forward to a successful and mutually beneficial relationship.”
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