Liverpool & Konami Launch Partnership

Liverpool Football Club has announced a global partnership with Konami Digital Entertainment B.V. that will see the team’s players, along with Anfield Stadium, digitally reproduced in the forthcoming Pro Evolution Soccer (PES) game.

Konami will have access to players to ensure that the in-game Liverpool side will replicate the team’s overall and individual playing style in the soon to be released PES 2017.

The news follows the recent announcement of Konami rival EA Sports – who produce the FIFA videogame series – becoming a lead partner of the Premier League, as well as securing a new deal with Manchester United.  

All three related Liverpool kits will also be available within the game, while Anfield, inclusive of the soon to be unveiled Main Stand, will also be reproduced for PES 2017 users via a free download soon after the game’s September release.

In a nod to players such as club ambassadors Robbie Fowler and Ian Rush, Konami will run promotions within its ‘myClub’ mode that will allow fans to add Liverpool players to their home-grown squads.

The three-year deal will also see Konami benefit from the club’s reach through digital marketing and social media channels as well as further promotional activity.

Billy Hogan, chief commercial officer, Liverpool said: “We are delighted to be partnering with Konami, whose attention to detail will make sure that Liverpool is well represented and will help us to continue to engage with our fans in new and exciting ways.

“Konami’s ability to produce realistic football games that feature players that both look and move like their real-life counterparts is amazing. We cannot wait for our fans to see the Reds line up in the new game in all their glory.”

Jonas Lygaard, senior director of brand and business development, Konami Digital Entertainment B.V. said: “Konami is committed to working with the very best in modern football, and Liverpool is the perfect partner, with its rich history, huge fan base and dynamic style of play implemented by manager Jürgen Klopp.

“We look forward to working together to ensure that this fantastic club is perfectly reproduced in PES 2017 and all other future PES titles. The partnership will allow us unrivalled access to work with Liverpool to ensure the players are brought to life in our products and we will also work together on future promotions.”