Liverpool Ladies Football Club (LLFC) is supporting Standard Chartered’s Goal programme as the campaign celebrates its ten-year anniversary.
The programme is designed to equip girls with financial education and life skills so that they can play active leadership roles in their families, communities and economies.
Pairing up with footballing stars from the Liverpool Ladies FC team, the programme invites women to share positive statements about the barriers or gender stereotypes associated with women who play football.
Liverpool players Gemma Bonner, Martha Harris and Kate Longhurst have spoken out about their experiences of being positive role models for females who aspire to be professional sportswomen.
Captain of LLFC, Bonner said: “When I began to play football as a youngster there was a stereotype that females shouldn’t play football but that is not the case anymore. Females are now able to become professional footballers and make a living out of being a female sportswoman.
“People’s perceptions of the women’s game have changed dramatically over the last ten years with the backing and support of programme’s such as Standard Chartered’s Goal programme.”
The Goal programme has so far reached over 270,000 girls in 26 countries across the world and aims to reach 600,000 by the end of 2018.
Payal Dalal, head of global community programmes, Standard Chartered said, “In many of our markets, adolescent girls are a vulnerable population whose potential is limited; as a Bank, we are trying to give girls the skills and confidence to reach their goals.
“We are delighted to have the Liverpool Ladies FC as partners – they are true role models and prove girls can achieve anything with hard work and determination.”