LiveScore Group partners with X and xAI

Global sports media and betting company LiveScore Group has announced a partnership with X and xAI, designed to integrate its sports media and betting platforms.

The collaboration will use xAI’s technology to create personalised fan experiences and new AI-driven engagement tools across the LiveScore and LiveScore Bet platforms. The partnership will use X’s real-time content and data APIs to capture sports conversations and breaking news. For its more than 100m annual users, this will mean tailored content delivery and trading models that respond to real-time fan sentiment.

The integration will also introduce new engagement features, such as the ability to share bet-slips and predictions directly to X, and will be used to provide faster, scalable customer support.

Sam Sadi, CEO of LiveScore Group, said, “This is a game-changing moment for LiveScore Group and for the industries we operate in. By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry”.

Christopher Park, Director & Global Lead of Developer Platform at X Corp, said, “We are delighted to partner with LiveScore Group as they push the boundaries of sports engagement and innovation. This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.”

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