Livescore Launches First Tvc With Cristiano Ronaldo
Real time sport updates provider LiveScore has unveiled its biggest ever creative campaign, as well as its first TV commercial.
‘More Than A Score’ stars its Official Global Brand Ambassador, Cristiano Ronaldo, who is the hero of the 60′ TVC premiered on the Portuguese star’s social media channels – with a potential reach of more than half a billion fans across Instagram, Facebook and Twitter.
Backed by a ‘significant seven-figure media plan’, the ‘More Than A Score’ campaign will look to ‘cement LiveScore in global football culture’. The advert will be aired during every live Premier League broadcast this season on both Sky Sports and BT Sport in the UK, while the spot will also be shown across various other live games throughout the 2021/22 campaign.
The company says that the campaign will ‘reach over 75% of UK football fans and over 95% of UK ‘serious’ supporters’ over the course of the season.
The 60′ and 30′ version of the TV ads were directed by Knucklehead’s Chris Hewitt, whose body of work includes brands such as Lucozade, Samsung, and Dunlop. The narrative of the ad aims to transport viewers directly into the heart of the action, exploring the ‘meaning and emotions’ for fans as Ronaldo scores a goal that ‘transcends mere sporting importance’.
The ad campaign will be supported by a range of OOH activity in the months that follow.
This one was fun to make. And so true #MoreThanAScore pic.twitter.com/HPbuALZCzH
— Cristiano Ronaldo (@Cristiano) August 13, 2021
Ric Leask, Marketing Director at LiveScore, said: “We are hugely excited to unveil ‘More Than A Score’, our biggest ever brand campaign and debut TVC. We can think of no better way to do this than with a starring role for Cristiano Ronaldo, our Official Global Brand Ambassador and the greatest player of all time.
“As football fans we know that the beautiful game is about far more than a score, and we believe our audience around the world will love the emotion and feeling this campaign will unlock. This is a superb piece of work from our new agencies Wonderhood Studios and Bicycle, who we were delighted to appoint this year to our agency roster. We can’t wait to get started together.”
More Than A Score is the first client work for LiveScore from Wonderhood Studios and Bicycle, two new agencies recently retained by the business this year.
The pair complete a creative brand roster that also includes sports PR agency MatchFit.
