Livewire Expands Wimbledon Role
Digital specialist LiveWire Sport has renewed and expanded its agreement with The All England Club (AELTC) to deliver consultancy, creative content and insights for Wimbledon.
The new agreement will see LiveWire provide year-round support to the in-house team at SW19, extending a partnership that began in 2012.
As part of the renewed agreement, Leigh Walsh, a 2017 Sport Industry NextGen Leader, has joined LiveWire full-time to manage the Wimbledon relationship, having played an important role within the AELTC team for the past four years on a part-time basis.
Walsh has contributed to LiveWire’s work with a number of key clients since 2013, most notably the Premier League and ATP Media. She will now work closely with the AELTC.
Commenting on the extension, fellow Sport Industry NextGen Leader Alexandra Willis, head of communications, content and digital at the AELTC, said: “We are thrilled to have extended our working relationship with LiveWire Sport in our ongoing pursuit to set Wimbledon apart through innovative content and creative executions tailored to our varied global fanbase.
“We are even more delighted that Leigh Walsh has joined LiveWire Sport to manage the relationship and ensure that we are continuing to maximise the opportunities available to us as the content creation opportunities in the broader sports and entertainment industries evolve and expand.”
Leigh Walsh, senior consultant, LiveWire Sport added: “I couldn’t be happier to take up this full-time role.
“The opportunity to both work with and grow under the tutelage of some of the most talented people in our field – Alexandra Willis at Wimbledon and the five wonderful directors at LiveWire – is one I relish.”
LiveWire Sport delivers digital strategy and services to brands and rightsholders which also include the Premier League, Channel 4, F1, NFL International, World Rugby, ATP, Six Nations, DHL, Red Bull Air Race, Ascot, ECB and England Rugby.
