Lizzie Armitstead Joins Cycleplan

British cyclist Lizzie Armitstead has joined specialist cycling insurance company cycleplan as an ambassador.

The 2015 National Road Race Womens’ champion and 2012 Olympic silver medallist has joined cycleplan in order to raise public awareness on the importance of specialist cycling insurance and will feature in the company’s first TV and web advert as part of its PR and social campaign as well as writing monthly blogs on the cycleplan page.

Commenting on the partnership Armitstead said: “Cycling is at its most popular for 24 years and I want to see this number rise and more people get into cycling. People rightly worry about having their bike stolen and safety on the roads and that’s why cycling insurance makes sense. 

“I’m training on roads day in, day out and have had my fair share of scrapes and near misses, but having specialist insurance gives you the peace of mind that if something was to happen, you’re protected. Crucially, insurance helps you to quickly get back on the saddle and keep doing the sport we all love.”