Llanelli Rebrands As The Scarlets
Welsh rugby union club Llanelli Scarlets have undergone a major rebrand and will now on be known only as the Scarlets.
The change has been decided to help reflect more accurately the Scarlets’ geographical area of influence.
Stuart Gallacher, the Scarlets chief executive, said: ‘The Scarlets represent an area which stretches far beyond the town of Llanelli. We need to reflect that in our name… but the history and passion of Llanelli rugby club continues in the Scarlets.’
The Scarlets’ area of responsibility stretches from Llanelli, through mid-Wales and into north Wales.
The decision was made by the club’s board and has the backing of Llanelli RFC, which will carry on the name of the town in the Welsh Premier Division.
The Scarlets follow the Ospreys in doing away with a geographical location in their name.
Their west Wales rivals dropped the Neath-Swansea moniker from the Ospreys title at the end of the 2004/5 season.
The other two regions, the Cardiff Blues and Newport-Gwent Dragons, are not thought to currently have any plans to change their names.
