Sheffield Wednesday and Sheffield United have both agreed shirt sponsorship deals with GCI Com, which will see the telecommunications company logo appearing on the back of home and away strips for both sides.
The logo will also appear on the shorts of Npower Championship side Sheffield Wednesday.
Wednesday commercial director Andy Daykin, said: ‘Sheffield Wednesday has enjoyed a warm association with GCI Com for some time and this partnership is the next stage of our development with a company at the forefront of the telecommunications business.’
Steve Coakley, commercial director of Sheffield United, who currently play their football in League One, added: ‘It is not the first time that both Sheffield’s professional clubs have worked together to secure a mutual sponsor and we are delighted we can do likewise with GCI Com.’