London 2017 Reveals Brit Ambassadors

British athletes have been unveiled as official ambassadors for London’s
bid to host the 2017 IAAF World Athletics Championships with Mo Farah,
gold medalist at the recent World Championships in Daegu, heading the
list of names backing London 2017.

He is joined by fellow World Champion Dai Greene as well as Phillips Idowu and Hannah England.

In
addition, a number of Great Britain’s former athletes have joined the
current stars in providing their support, including Denise Lewis, Sally
Gunnell, Jonathan Edwards, Roger Black and Steve Cram.

??Ed
Warner, UKA chairman, said: ‘I am delighted that so many of our top
athletes, past and present, have backed London 2017. The message from
the athletes loud and clear is that London is the athlete’s choice. The
athletes know that London 2017 will deliver an iconic venue, full of
passionate and knowledgeable fans’.?

World Champion Mo Farah
added: ‘London is such a fantastic multi-cultural city. We have great
resources, great people and a real love of sport, and it’s because of
this that I think it would be a fantastic host for the 2017 IAAF World
Championships. The athletes will all have an incredible experience in my
home city and can be sure that the fans will get right behind them’. ??

The
ambassadors will play a crucial role in the Bid process including
attendance at key events, meetings with stakeholders and use of imagery
in promotional materials. ??

The London 2017 bid, which has been
put together by UK Athletics, DCMS, the Mayor of London, London &
Partners and UK Sport, will be looking to secure the votes of the 27
IAAF Council Members before the decision on who will host the
Championships is made in Monaco on 11th November.